Your giving can become much more effective and rewarding if you focus on areas that match your personal interests. Donors find it helpful to learn as much as possible about a particular area of interest to help them to understand the level of need, and to make better funding decisions. Some of your considerations may include:
I have a lot of issues I am passionate about - how can I narrow my focus to make a bigger difference?
How do I know where my funding is most needed?
How do I ensure diverse family interests are reflected?
How do I learn more about the issue?
Should I address symptoms or root causes?
Can I visit charities to see their work first-hand?
How can I meet other donors with similar interests to share learnings or co-fund with?
Deepening their understanding
‘I gave the family an overview of mental health problems in the UK and was able to answer the questions they had. I also introduced them to other donors and took them to visit charities working in this field – this helped them deepen their understanding and resulted in them supporting several charities in this under-funded area.’
Iona Miller, Senior Research Analyst