Just the ticket: Understanding charity fundraising events

Daniel Webber

August 2003, 30 pages

Fun, exciting, extravagant and often risky - fundraising events open up streams of income that other fundraising methods cannot. But glitzy fundraising events are one of the least productive methods for a charity to generate income.

NPC's report, Just the ticket, aims to increase the understanding of charity fundraising events and includes a critique of the current UK legislation covering these events.

 

The report covers:

• the motivations for attending a fundraising event
• the cost and income streams of events
• the efficiency of events, and
• how events can best fit into a broader fundraising strategy.