Examples of charity analysis

A creative, flexible approach by a small charity: Quaker Social Action

Quaker Social Action (QSA) is a community-based charity that tackles poverty and isolation in east London.

In areas of poverty where levels of unemployment and deprivation are high, disillusionment and depression can hold people back as much as a lack of money. As well as being grounded in the community, charities working in these areas often need to be creative, innovative and flexible to get people engaged with their work.

East London, where Quaker Social Action works, is a culturally rich and ethnically diverse area, but also a very poor one. QSA’s staff put a lot of effort into getting to know their community, and they create new projects and build on established approaches to tackle the most urgent issues local people face, including financial exclusion, unemployment and fear of crime. QSA is not afraid to experiment and be creative, and the charity puts a lot of thought into developing and piloting innovative services—for example, QSA is a leader in financial education for families.

 

Read about how charities can harness creativity on our blog.

 

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