4 September 2007

‘Knowledge is pleasure’

NPC is the focus of an article in the first edition of Intelligent Life, the lifestyle magazine with the tagline ‘Knowledge is pleasure’.

In ‘Sell-side philanthropy’, Matthew Bishop talks about the growing appetite for services to help donors gauge which charities to support. NPC’s clients, he says, like the way it ‘chews over data such as the rate of return on getting a persistent truant to attend school regularly (1,160%).’

The article quotes an NPC client. '"I wanted to start making strategic grants very quickly," says the hedge-funder, "without having to get up the learning curve fast myself or to hire my own staff to do it. Using NPC enabled the foundation to double the size of its giving in the UK."'

The magazine looks set to cover philanthropy regularly in future editions. Editor, Edward Carr, says: ‘A lot of people want to give money now, a lot more people than in the past, and they need advice on how to do it sensibly'. (Carr was quoted in The Independent, Charity begins at The Economist?)

Intelligent Life is published by The Economist.

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