New Philanthropy Capital (NPC)
Our results

NPC achievements to date include:

  • We channel money to effective charities. Eg, we have directed around £2.5m to charities working with troubled children, through our truancy and exclusion report, School's out?. And Not seen and not heard, our report on child abuse in July 2007, has attracted £1m to charities tackling child abuse.
  • Our advice inspires donors and maximises the impact of their giving. Our client base includes individuals, businesses, foundations and professional advisors and has more than doubled since mid-2006. 'NPC's research-led and thoughtful approach really helped us to use our uniqueness to provide more help to children in the UK', said Sheila-Jane Malley, Director of grants and policy at BBC Children in Need. More about how we help donors.
  • We promote debate about measuring the performance of charities. Martin Brookes' public lecture at the Royal Society for the Arts in November 2007 succeeded in sparking up debate among charities and policy-makers. 'Brookes' contention that we sharpen up our assessment of charity performance is persuasive', said editor of Guardian Society, Patrick Butler.
  • Our charity recommendations and research reports are freely available to everyone looking for information on high performance charities. This publicity has resulted in unexpected windfalls. In April 2007, an anti-bullying charity Kidscape received a donation of £10,000 directly from a donor who downloaded our charity recommendation from our website.
  • We encourage donors to give unrestricted donations: 75% of the funds channeled through NPC are not tied to specific projects. These donations help to pay for vital activities that charities find hard to raise funds for.

  • As a result of our achievements, we have garnered support of from key players, eg,

'As Martin Brookes from New Philanthropy Capital argued we are almost unique in not being subject to scrutiny. ... It’s inconceivable that we can continue to get away with this. I think the game is up.' (Martin Narey, Chief Executive of Barnado's, at the 2007 acevo Annual Conference). Transcript of speech.

Martin Brookes was chosen by readers as one of the 'most influential' in a Fundraising Magazine poll in 2007.

Office meeting - Kristian Buus

Charity insight

"80% of people would prefer to die at home or in a hospice than a hospital, yet only 24% achieve this."

MARIE CURIE CANCER CARE's hospice and nursing services provide 16,500 people each year with the care needed to die in the place of their choice.

Marie Curie

Click here for more charity recommendations